Glossary · definition
GEO
Generative engine optimisation: building the external corroboration and entity clarity a generative system needs before it will state a fact about a brand. Where AEO is about what your pages say, GEO is about whether anyone else confirms it.
Also written Generative engine optimization. Atlas writes British English; the definition is the same.
01
Why it matters
The consequence, not the conceptA generative system will not assert something about a brand on the brand’s word alone. That makes GEO the one search discipline you cannot complete on your own site, and the reason a site can be technically flawless and still be described wrongly.
02
Where Atlas works on this
2 routes04
Build visibility
Seven questionsA definition is only worth publishing if it is true of your site too. Atlas reads the site before the first conversation.