SEO & GEO
Be found in search. Be understood by AI.
From technical foundations to AI discoverability, we build the systems that connect your brand to the people looking for it.
Four connected disciplines.
One ambition: meaningful growth.
Be found in search. Be understood by AI.
Build the content your next customer needs.
Find the signal. Make the next move clearer.
Make search work at every scale.
Each channel page names the question it exists to answer.
Can these systems read the site at all — and does the site say the same thing twice?
A + TDoes the catalogue structure match how people shop it — and does the feed agree with the site?
LDoes each market get a page written for its own demand, or a translation of another market’s?
SWhen a system answers instead of linking, is the answer yours?
A + SCan a generative system state a fact about this brand and defend it?
Then the two ways an engagement starts: a bounded audit, or ongoing consulting.
A bounded diagnosis against the five channels above, scored on the published 100-point scale. One document, every finding traced to the instrument that produced it.
OngoingThe ongoing relationship an audit can lead into, shaped by what the diagnosis actually found rather than by a retainer written in advance.
AEO and GEO are not AI ranking hacks. They are what search visibility becomes when the result is assembled rather than listed.
A channel page answers what Atlas does about a layer. These answer a narrower question a reader arrives with already formed — a platform, a market, or a term that needed defining before the rest of the site made sense.
A ranking was always a proxy for being seen, and the proxy stopped holding.
AEO + GEOAI search optimisation is the work of making a brand extractable and corroborated enough that assembling systems can use it — answer engine optimisation and generative engine optimisation, which are two different problems that get sold as one.
PlatformShopify hands you correct canonicals and a clean sitemap by default, which is why Shopify SEO problems are rarely the ones a generic audit looks for.
MarketMorocco runs on Arabic, French, Darija and increasingly English, often inside the same session and sometimes inside the same query.
PlatformNext.js gives you four rendering strategies and no opinion about which one a given route should use.
The scaleOne hundred points, four bands, no vanity metric.
Atlas does not publish a page for every platform and every city. A page exists here where there is a real engagement or published expertise behind it, and does not where there is not.
Atlas does not publish a rate card. Scope follows the diagnosis: the same site can need a two-week technical correction or a year of architectural work, and a number quoted before anyone has read the site is a guess with an invoice attached. What is published instead is the instrument — the 100-point scale, its eight weighted categories and its four bands — so you can see what is being measured before any conversation about price.
That depends on the site’s size and which of the five channels are load-bearing, so Atlas publishes no standard turnaround. What is fixed is the method rather than the clock: every finding is argued against before it is delivered. On the one engagement this site can name, that step removed 44 of 158 candidate findings and corrected the severity of 56 more before the client saw the document.
Longer than anyone selling it would like, and the honest answer is that it depends on what is broken. A technical correction to indexation can move within a crawl cycle; an authority or entity problem is measured in quarters, because it depends on other people’s sites and on systems re-reading yours. Atlas reports against the scale each loop rather than promising a date, so progress is visible before the outcome arrives.
No, and a practice that guarantees either is describing something it does not control. Ranking systems are reweighted without notice and assembled answers are non-deterministic. What can be committed to is the input: that the systems can reach and read the site, that the claims are extractable, that the entity resolves, and that the corroboration is genuine rather than counted — then measuring whether those move.
Read access to Search Console and analytics for the diagnosis, and access to the CMS or the codebase if Atlas is implementing rather than only advising. The seven questions on the contact page cover the rest. Atlas reads the site before the first conversation, so the first reply is a reading rather than a discovery call.
Three of these answers are refusals. Atlas publishes no rate card, no standard turnaround and no ranking guarantee, because none of the three can be stated honestly before a site has been read.
SEARCH.
PEOPLE.
BRANDS.
OPPORTUNITIES.
BEYOND
RANKINGS.