The boundaries between the disciplines.
SEO, AEO and GEO are sold as one thing often enough that the differences are worth stating plainly. Each guide answers a single comparison question in its opening paragraph.
Guides
Each with the question it settlesWhere the rest of it lives
Definitions, practice, evidenceThe glossary
Every term defined in one sentence a person or a system can lift, each with its own page.
The practice
What Atlas does about each of these, and what it moves on the 100-point scale.
The research
Original notes, published only where the figures trace to an instrument.
Three ways to start
None of them is a discovery callScan your own site
A visibility scorecard against the published 100-point scale, an hreflang validator, an answer-readiness reader and a SERP preview measured in pixels — all running in your browser. Nothing is uploaded and nothing is stored.
Run a scanThe AEO & GEO field guide
What changes when a result is assembled rather than listed — and the eight things to fix first. Written for engineers and founders, not for a newsletter funnel.
Read the guideBook a working call
Bring the site and the constraint you already suspect. You leave with the diagnosis whether or not there is an engagement in it.
Book on Cal.comAtlas reads the site before the first conversation. Seven questions; what comes back is a reading against the 100-point scale, the bottleneck named, and the smallest change that moves it.