The Atlas Visibility Index

One hundred points, five bands, no vanity metric.

A fixed, published scale for what "search visibility" means, so a reading means the same thing between engagements and does not move because someone changed the definition.

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The index

Eight weighted categories · 100 points

Technical foundation20

Search architecture15

Content & intent15

Ecommerce10

International10

Entity10

Authority10

AI visibility10

The weights are fixed and published so a score means the same thing between engagements. Technical foundation carries the largest single weight because it is the only layer whose failure is total — every other category is worth nothing to a system that cannot read the site at all.

The four bands

What a number means

Visibility riskbelow 60

Growth opportunity60–74

Strong75–89

Elite90–100

A band is a statement about risk, not a grade. A site below 60 is not "failing" — it is exposed on categories worth more than 40 of the 100 points, and the index says which ones before a single hour of work is scoped.

What the index is not

Stated directly

An industry standardThe weights are Atlas's own model, published so they can be checked and argued with — not a claim that every consultancy scores the same wayOpinionated

A ranking of other companiesAtlas does not publish scores for sites it was not engaged to audit. There is no public leaderboard, and there will not be oneNot published

A replacement for a diagnosticThe free tool gives a self-reported estimate. A full reading is verified against the site itself, then hostile-reviewed before it is deliveredEstimate only

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