The Atlas Visibility Index

One hundred points, four bands, no vanity metric.

A fixed, published scale for what search visibility means, so a reading means the same thing between engagements and does not move because someone changed the definition.

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The index

Eight weighted categories · 100 points

100possible points

Eight weighted categories.
One fixed reference.

Below 60Visibility risk
60–74Growth opportunity
75–89Strong
90–100Elite

Technical foundation20points

Can crawlers reach, render and index the pages the site intends to expose?

Search architecture15points

Do navigation, internal links and canonical URLs agree on the structure?

Content & intent15points

Does the right page answer the question in the language the customer uses?

Ecommerce10points

Do the catalogue, merchant feed and structured data describe the same products?

International10points

Does the correct locale reach the correct market, with localised intent?

Entity10points

Can a system distinguish this brand from other entities with similar names?

Authority10points

Do relevant, independent references corroborate the brand and its claims?

AI visibility10points

Is the source reachable, clear and useful enough to be interpreted by answer engines?

Weights and bands describe Atlas’s published model, not an industry standard or a score for any particular website. Select a category to see what it examines.

The weights are fixed and published so a score means the same thing between engagements. Technical foundation carries the largest single weight because it is the only layer whose failure is total — every other category is worth nothing to a system that cannot read the site at all.

The four bands

What a number means

Visibility riskbelow 60

Growth opportunity60–74

Strong75–89

Elite90–100

A band is a statement about risk, not a grade. A site below 60 is not "failing" — it is exposed on categories worth more than 40 of the 100 points, and the index says which ones before a single hour of work is scoped.

What the index is not

Stated directly

An industry standardThe weights are Atlas's own model, published so they can be checked and argued with — not a claim that every consultancy scores the same way.Opinionated

A ranking of other companiesAtlas does not publish scores for sites it was not engaged to audit. There is no public leaderboard, and there will not be one.Not published

A replacement for a diagnosticThe free tool gives a self-reported estimate. A full reading is verified against the site itself, then hostile-reviewed before it is delivered.Estimate only

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