Industry · Fashion
Fashion sites are built around seasons. Search has no seasons.
A collection is a moment; a URL is permanent. Almost every fashion visibility problem comes from treating the second like the first.
01
The recurring pattern
5 failures · sector-specificCollections that expireAW25 becomes a dead end instead of redirecting into the evergreen category that inherits its demand.Common
Named-edit navigationThe menu is organised by drop and stylist name, so the crawlable path to “linen dresses” does not exist.Common
Brand-name collisionsShort fashion brand names are rarely unique. Where a larger business shares the name, averaged metrics quietly describe someone else.Common
Image-heavy, text-lightBeautiful pages with nothing extractable — no statement a system can lift, in any language.Common
Multi-market, single languageFour locales live, one market’s intent researched.Common
These are patterns, not a diagnosis. Which of them applies to a specific site, and in what order they are worth fixing, is what a reading against the 100-point scale establishes.
02
Where the work sits
Two of five
A — Architecture · T — Technical foundation
Service
L — Language & intent
Service
Ecommerce SEO
Does the catalogue structure match how people shop it — and does the feed agree with the site?
International SEO
Does each market get a page written for its own demand, or a translation of another market’s?
03
Build visibility
Seven questionsAtlas reads the site before the first conversation.